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  • UPC – a unique 12 numeric identifier for products in Music (e.g., CDs), DVDs & Movies, and Video Games categories (or domains).

  • EAN – European Article Number, now called International Article Number. Consists of 8 or 13 digits.

  • ISBN (International Standard Book Number) – a unique book identifier consisting of 10 or 13 digits.

  • ePID (Product Reference ID) – a unique Item identifier used in eBay catalog.

  • Brand - sets the Magento Attribute that contains Brand of the Product.

  • MPN - is an identifier of a particular part design used in a particular industry.

eBay requires providing Product Identifiers for Simple and Variational Products in certain categories. If that is the case, and your products do not have UPC/EAN/ISBN/MPN code or any Brand data, provide it as "Does Not Apply"/"Unbranded" by choosing a corresponding option from the drop-down menu.

You may use the same Description Policy for Products with and without identifier/brand data. In this case, make sure that the selected Magento Attribute contains "Does Not Apply"/"Unbranded" as a value for your "unidentified" products.

Tip

The logic of submitting eBay Catalog Identifier:

- the Brand value is taken from Magento Parent Product and applied to the whole Item including its variations.

- GTIN and MPN values for each variation of your Configurable and Grouped Products can be provided in two ways. If they are set in Description Policy, the relevant values will be taken from Magento Child Products. eBay Catalog Identifiers provided for Configurable and Grouped Products via Manage Variation pop-up will have a priority over the settings made in Description Policy.

-  eBay Catalog Identifiers for each variation of your BundleDownloadable and Simple with Custom Options Products can be provided only via Manage Variation pop-up. You will find Manage Variations link in the eBay View Mode of M2E Pro Listing next to a Multi-Variation Product. 

- 'Does not apply' and 'Unbranded' values can be set for all Variational Products only via Description Policy.

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  • Use eBay Catalog Item Data - specify whether you want your product data to include prefilled Catalog item data from eBay. If the field is set to No, your product data sent to eBay will not interfere with eBay Catalog item data.

  • Use Image From eBay Catalog -  enable to include the stock photos from eBay catalog to your Item description.

Note

Some eBay catalog identifiers may not be available for eBay Sandbox environment.

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