It is important to specify accurate and clear title as buyers search for listings by their titles.
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You can use Magento Product Name for it or create a Custom Title. To create Custom Title choose Custom Title in the Title field.
Insert appropriate value in the Custom Title field. You can type the Title manually, use Magento Attribute, or both.
Follow the same steps to set up Custom Subtitle.
Enable the automatic shortening of the Title and Subtitle (80 and 55 characters respectively) according to eBay limitation.
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