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The process of new ASIN/ISBN creation can be based not on each Description Policy. Only Description Policies with a 'new ASIN/ISBN creation' option enabled can be used for new ASIN/ISBN creation. To use Description policy for the creation of new Amazon Product, select “Yes” in the “Enabled” field of the “New ASIN Creation” tab.

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In case your products do not have UPC/EAN codes (e.g. hand-made products), you can use an exemption that allows you to not specify UPC/EAN. Choose the appropriate exemption option in the Product ID Override field and set None in the UPC/EAN field.Image Removed

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The following Product ID Override options are available:

  • Private Label. Non-nationally branded product on your own company's label.
  • Specialized. Low-volume accessory part/item with a specialized function.
  • Non-consumer. A business-to-business product not sold in a retail store.
  • Pre-configured. Made-to-order or custom products.
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To use the exemption feature, you must contact Amazon Support to receive personal permission to sell products without UPC/EAN.


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If you have Amazon exemption, UPC/EAN is not required but you can set it if needed.

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Note: The UPC/EAN value will be sent only at the moment of new ASIN/ISBN creation and it will not be sent again in case you change it.

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