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It is important to specify a precise and clear title as buyers search for listings by their titles.
Custom Title different from Product Title
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To create a Custom Title, select Custom Title in the Title field.
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Insert appropriate value in the Custom Title field. You can enter the Title manually, use Magento Attribute, or both.
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Follow the same steps to set up Custom Subtitle.
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Enable the automatic shortening of the Title and Subtitle (80 and 55 characters respectively) according to eBay limitation.
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Product Title from separate Magento Store View
eBay displays only 30 characters of the 55 characters allowed in the drop-down field for Multi-Variation listings.
If you want to sell a Multi-Variation Item on eBay and Titles of Variations are longer than 30 characters, you can do the following:
Create an M2E Pro Listing with a Store View different from the Default one.
In this Store View, set Titles of Variations less than or equal to 30 characters.
On eBay, you will see a full title in the drop-down of Variations.
