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Using a Simple Product with Custom Options, you can create variations by adding customizable options to a product.

When listing Simple Products with Custom Options on Amazon, M2E Pro creates Variations on the basis of options.

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Magento considers a Simple Product with Custom Options as a Simple (not Multi-Variation one) above all. While it may be convenient to list certain products under this Product type, it is the least flexible for listing Multi-Variation Products on Amazon.

Let’s take a look at the example of such a Product and how its custom options are displayed in Magento:

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This Product in the M2E Pro Listing:

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M2E Pro sends to the Channel only custom options marked as Required.

In M2E Pro Listing, this Product will be displayed with custom options (variations).

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Click Manage Variations to see the list of options:

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The custom options will be sent to the channel according to the order set in the Magento Product.

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It is possible to list Simple Product with Custom Options on Amazon only under the existing ASIN/ISBN. Thus, you can not assign a

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Product Type to it and use the Automatic Search function.

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This Product on Amazon:

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Find out how to calculate price and quantity for your Simple Product with Custom Options in these articles: