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Using a Simple Product with Custom Options, you can create variations by adding customizable options to a product.

When listing Simple Products with Custom Options on Amazon, M2E Pro creates Variations on the basis of options.

Note
Note

Magento considers a Simple Product with Custom Options as a Simple (not Multi-Variation one) above all. While it may be convenient to list certain products under this Product type, it is the least flexible for listing Multi-Variation Products on Amazon.

Let’s take a look at the example of such a Product and how its custom options are displayed in Magento:

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Info

The custom options will be sent to the channel according to the order set in the Magento Product.

Note
Note

It is possible to list Simple Product with Custom Options on Amazon only under the existing ASIN/ISBN. Thus, you can not assign a Description Policy to it and use the Automatic Search function.

This Product on Amazon:

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Find out how to calculate price and quantity for your Simple Product with Custom Options in these articles: