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Item Specifics let you provide details, such as brand, size type, size, color, and style. On eBay Listings, these details appear at the top of your listing description, in a consistent format, making it easy for buyers to get the facts about your item.

Create a default Specifics Set

In the Category settings pop-up, after you select a category, you'll be able to set Item Specifics.

eBay categories usually have a default Specifics set. Click Edit to adapt specifics according to your Products.

All the changes made to a default Item Specifics set will be applied to all products to which the category is assigned.

Some Item Specifics are mandatory and are indicated with *. You need to choose a mode and value for them.

  • eBay Recommended – eBay recommends certain characteristics for your product. Choose the most appropriate one from the drop-down menu.

  • Custom Value – allows you to manually type information about your product rather than choosing from a list. This is useful if the eBay recommended option does not include information about the specific item you have for sale.

  • Custom Attribute – use the value from a Magento attribute for each product.


Whenever eBay updates the list of required specifics for the Category, M2E Pro will resend the newly required specifics to eBay during the Revise or Relist action. To be resent successfully, the newly required specifics should be already filled in.

Click Add Specific if you need to set additional item specifics. You can choose from these options:

  • Custom Attribute – select a Magento attribute to use as the custom specific name. The item specific value will be taken from the attribute value.

  • Custom Value – allows you to manually enter the name and value of the custom item-specific. 

  • Custom Label / Attribute – enter the name of the custom item specific and use only the value from the selected attribute.

Also, you can add several Custom Values for one Item Specific in case this Specific supports multiple values.

The number of values depends on the number of available values for a particular Item Specific.

According to eBay requirements, the standard maximum length for the value of an item specific is 65.

Custom Specifics Set

 You can customize Item Specifics for individual products under eBay > Configuration > Categories > View >  Primary/Secondary category. Once there, tick the necessary products in the grid, choose Edit in Actions, and click Submit

In the appeared Category settings pop, customize the default Item Specifics set and click Save. You'll see that Item Specifics set changed to Custom.

Click Reset to Default if you need to reverse the changes.

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