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ASIN stands for Amazon Standard Identification Number, it is a 10-character code assigned to each unique product within the Amazon catalog. ISBN (International Standard Book Number) is a 13-digit number that identifies a specific book or an edition of a book. For books, the ASIN and the ISBN numbers are the same. |
ASIN/ISBN is an essential part of the Amazon catalog structure. With its help sellers manage their inventory more efficiently, whereas buyers use it as another value for filtering search results.
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In M2E Pro, you can list products under the existing ASIN/ISBN or create a new ASIN/ISBN for the item.
List products under existing ASIN/ISBN
As a rule, M2E Pro performs the automatic ASIN/ISBN search right after you added the product to the Listing. However, you can also do it yourself by running the search automatically or manually.
Automatic ASIN/ISBN search
M2E Pro performs an automatic ASIN/ISBN search based on the Product Identifier settings.
The auto-search algorithm is run in the following sequence: ASIN/ISBN >> UPC/EAN >> Magento Product Name (if enabled). M2E Pro compares your parameter with the ones in the Amazon catalog Catalog or switches to the next parameter if search conditions were not met or if parameters hadn't been specified.
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ASIN/ISBN search process can be even more automated if you set Auto Add/Remove rules for the Listing or specify the List Rules in the Synchronization Policy. When the specified list conditions are met, the found ASIN/ISBN will be assigned to the products and no actions will be required from you. |
Manual ASIN/ISBN search
If you choose to search for an appropriate ASIN manually, this can be done right in the Listing grid under Amazon Integration > Listings > M2E Pro:
Click on the
icon in the ASIN/ISBN column.In the opened pop-up, click on the Assign ASIN/ISBN Manually.
Enter the ASIN, ISBN, UPC, EAN and click Search.
Specify attribute values if necessary and click Assign near the product.
Create a new ASIN/ISBN for the product
If no corresponding ASIN/ISBN exists in the Amazon catalog Catalog yet, you can create a new ASIN/ISBN for your product. For this, add the Description Policy with the New ASIN/ISBN creation option enabled and indicate the attribute for UPC/EAN in Product Identifiers settings.
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it is essential to create and assign Product Types (Amazon Integration > Configuration >
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Next, the created Description Policy needs to be assigned to your product. Product Types) to your items to ensure ongoing synchronization and seamless updating of your product details.
In the Listing grid follow these steps:
Click on the
icon in the ASIN/ISBN columnIn the opened pop-up, click on the Assign Settings for New ASIN/ISBN.
Click Assign near the created Description Policy. Or create a new one by clicking Add New Description Policy.
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In Amazon Listing View Mode, you can assign the Description Policy for products in bulk. For this, select the Assign Settings for New ASIN/ISBN option in the Actions bar. You can unassign the Description Policy from the product in the Settings View Mode of the Amazon Listing. For this, select the necessary option from the Actions drop-down. |
Create the product with no UPC/EAN
In case the product you sell does not imply UPC/EAN (e.g. handmade, private-label), you need to get Amazon approval for listing products without Product Identifiers.
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None - all Products will be listed with the standard Product IDs.
All Products - Product ID exemption will be applied to all Products.
Specific Products - Product ID exemption will be applied to Products with a ‘CUSTOM’ value in the Product ID attribute. Find more details here.
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