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Cut Long Titles – if enabled, automatically cuts the Item titles to 80 characters and subtitles to 55 characters to comply with eBay limitationlimitations.

Description

Description Source – select either 'Product Description' or 'Product Short Description' to take the related data from Magento. Or you can create a Custom Description using the WYSIWYG / HTML tool and Attribute/Image inserts.

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By specifying the unique eBay Catalog Identifiers (brand, MPN, and GTIN), you make it easy for potential buyers to find your Items items on eBay.

In Description Policy, you can specify the GTIN, ePID, Brand, and MPN values for your Simple, Configurable an, d and Grouped Products:

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  • EAN (European Article Number, also known as International Article Number) - a unique 8 or 13-digit product identifier.

  • UPC (Universal Product Code) - a unique 12-digit identifier commonly used to identify the products in Music (e.g., CDs), DVDs & Movies, and Video Games categories (or domains).

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  • ISBN (International Standard Book Number) – a unique 10 or 13-digit book identifier.

  • Brand - a brand of product you are selling.

  • MPN - a part design identifier used in the a particular industry.

eBay requires providing Product Identifiers for Simple and Variational Products in certain categories. If your Product does that is the case, and your products do not have UPC/EAN/ISBN/MPN code or any Brand data, you can select Does not apply or Unbranded values accordinglyprovide it as "Does Not Apply"/"Unbranded" by choosing a corresponding option from the drop-down menu.

You may use the same Description Policy for Products with and without identifier/brand data. In this case, make sure that the selected Magento Attribute contains "Does Not Apply"/"Unbranded" as a value for your "unidentified" products.

Info

What you should know about submitting an eBay Catalog Identifier:

- The Brand value is taken from the Magento Parent Product and is applied to the whole Item, including its variations.

- You can provide GTIN and MPN values for each variation of your Configurable and Grouped Products in two ways. If they are set in Description Policy, the relevant values will be taken from Magento Child Products. eBay Catalog Identifiers provided for Configurable and Grouped Products via Manage Variations pop-up will have a priority over the settings in Description Policy.

-  eBay Catalog Identifiers for each variation of your Bundle, Downloadable and Simple with Custom Options Products can be provided only via Manage Variation pop-up in eBay View Mode.

- “Does not apply” and “Unbranded” values can be set for all Variational Products only via Description Policy.

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  • Use eBay Catalog Item Data - specify whether you want your product data to include prefilled Catalog item data from eBay. If the field is set to No, your product data sent to eBay will not interfere with eBay Catalog item data.

  • Use Image From eBay Catalog -  enable to include the stock photos from the eBay catalog to your Item description.

Note

Some eBay catalog identifiers may not be available for the eBay Sandbox environment.

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