Minimum Advertised Price is the minimum price allowed by the manufacturer of a Product that can be used by a seller when advertising a Product. It applies to the US only.
If you choose to set a Minimum Advertised Price, a buyer will get a discount equal to the difference between Minimum Advertised Price and Product Price.
Exposure options
None - Discounted Price will not be shown during either Pre-Checkout or Checkout. A buyer will be aware of the discount before the payment is done.
During Checkout - Discounted Price will be shown on the eBay checkout flow page. A buyer will be aware of the discount before the purchase is confirmed.
Pre-Checkout - the information of Discounted Price will be available on the product page. A buyer will be aware of the discount before he decides to make a purchase by clicking "See Price" link. Discounted Price will be shown in a pop-up window.
When both Strike-Through Price and Minimum Advertised Price are selected, only Minimum Advertised Price is sent to eBay. The Minimum Advertised Price should be lower than the Strike-Through Price; if not, the Product will not be listed on eBay.